Build A Strong Digital Presence That Matters. Impact Your Audience and Grow Your Revenue.

If you're looking to grow a healthy online presence to build a thriving business that generates engagement and builds a community of supporters to create more impact - then reading this letter will be the best decision that you can make for your future.*

*(Do keep in mind that this 1on1 coaching program is designed to work around YOUR digital marketing needs, so specifics on how we approach your needs are different from other entrepreneurs.

This is not a cookie cutter system, rather we dive deep into what your current needs are as an entrepreneur)

A thriving business feeds on generating engagement which means that a business that has a strong online presence leads to recurring revenue and will have FAR MORE stability and predictability than one that doesn't.

The system I provide in The Effective Online Presence Framework™ helps you connect with your audience online in a way that eliminates stress and helps you stay relevant.

By simply bringing focus to your your online efforts through digital media as you amplify your impact. You instantly give your business a tremendous amount of stability and focus all while leveraging technology with a powerful all-in-one marketing platform.

This new approach to how your business shows up online allows you to produce high value for your audience while creating dependable, reliable support for your business —


How easy is it to have an effective online strategy

to increase awareness and grow?

The process is simplified with the following 4 main objectives:


a solution







This is about finding and creating a system to strengthen your online presence so that your business grows.

So, why is it important to strengthen your online presence?

Here's an older stat: In 2019 alone, there were approximately 3.8 million searches conducted each minute on Google, many of which were carried out to find information on local businesses.

Now, think of the importance of having an effective online presence in 2022 and beyond.

Think of what that looks like for you and your business as a creative.

The bottom line is this; once you build a strong foundation,

you are able to build on top of that foundation to greater impact your audience.

So instead of customers buying once, the same customer will happily spend money with you as long as they continue to get value. This means you are nurturing your customers and providing more value to the point of increasing reviews and referrals.

An effective online SYSTEM along with technology are the new way of doing business ... and it's now BIG business.

What if you don't adapt?

We are in the midst of what I call: "The Digital Transformation"

Those that decide to stay with their old school business model of chasing sales online without a system and without the use of technology are finding it harder and harder to keep up.

They continue to hope that their customers will come back and buy again without a system.

But you and I both know that "hope" is never a good business model.

So, why is now the perfect time for creatives, artists and entrepreneurs and small business owners?

This "digital transformation" combined with a a relevant system plus the dramatic rise of the online retail experience has people like you and I massively growing their businesses reaching our audiences through technology.

Hi there! I'm Tony

Since 2013. I've been working intimately with creatives, artists and organizations.

As a recording artist myself, releasing music since 2013, I've been helping creatives strengthen their online presence through marketing expertise.

I've had the opportunity to interact with many creatives running their business online to impact their communities.

And through it all, I've discovered the subtle nuances that make a BIG difference in the success of having a healthy online presence that thrives vs. an online presence that is in a constant rut or struggle to get attention.

My years of exploration into what it takes to have an effective online presence produced an important discovery...

When I started to release music and when I started helping other creatives with my marketing expertise, I came across the realization that creatives all required a system in order to grow online. And that's when I discovered there were really two groups of creatives out group without even realizing it...

The Hobbyist

This was the vast majority of people. These people typically launched a site to produce some "side income". And those sites did "ok" but generally fell flat after the initial launch.

The Business Owner

This was a much smaller group. These creatives went all in. Their online presence soared in profits, growing month after month producing high results and impact. The best part is that they were structured in a way that required far less ongoing management - more money and a lot less stress. BUT BECAUSE THEY HAD A SYSTEM.

Needless to say, I paid attention to the Business Owners and learned first hand through experience and through mentors that a SYSTEM was crucial to growing in a healthy way.


I tested my discoveries AND IT started to WORK!

After spending many years learning the art of digital marketing, I ventured out on my own to help other creatives implement and manage their online presence with the help of technology.

Call me a marketing technology expert - one who uses both marketing expertise and software to help clients grow their business.

I came to the conclusion that most online tools have their hang-ups and so I found a solution-focused partner and developed the BMC agency that compliments the services I’ve already offered, in an effort to become a full-service option for creatives growing their business online.

I wanted to take everything I had learned and apply it to serving creatives. I wanted to see if I could replicate what I had found. And it worked.

Creating a system along with the power of technology was a game changer.

Word spread, and pretty soon I was getting more requests for coaching and consulting than ever before. I became the go-to guy for artists, creatives, and influencers who want to launch, grow, and scale their online presence to grow their business.

And in early 2022, I turned my attention to serve not only music artists but also creatives of all types who are serious about their business. Creative business owners who want to use technology to grow and to scale and to make an impact.

So I started sharing MY FINDINGS ...

And what I shared WORKED for creatives!

The results proved this could be


And the results speak for themselves...

“Me + 'online presence' = TERRIFIED! That was before I met Tony. Tony taught me that social media isn’t about self promotion, but it can be used as a tool to share God’s unique story through me, to encourage others and share the songs God has given me. Since walking with Tony, God has opened the doors in my ministry that I never thought was possible."


“It’s helped give me confidence and takes away the anxiety when it comes to promoting yourself online. I have particularly loved all the ‘ninja tricks’ I’ve learned along the way and interacting one on one with Tony.”


"With training videos, a helpful content calendar, creative ideas on how to connect with a real audience, one-on-one meetings and Tony’s knowledge and experience of the 'online presence', he has created a program that has helped me reach more listeners, grow my following and get to a wider audience. I look forward to the continued growth..."


"Tony Castro is such a good guy! He genuinely is interested in helping others with their business... To me his support means a great deal... just knowing that he’s there and that he cares and watching all that he’s doing online, for me as a member I couldn’t be happier....


And there are many more!

The point is, with the right system you can adapt The Effective Online Presence Framework™

methodologies to virtually any creative market...any market indeed but my focus is THE CREATIVES!

And now, I'd like to share

The Effective Online Presence™ with you

The challenge with workshops or consultations is that I can only serve a small group. I knew more people could benefit from what I was teaching. That's why I developed The Effective Online Presence Framework™ and if you join us, I'd love to help you, too.

  • If you are an creative expert who wants more stability in your business...

  • OR you're an artist, entrepreneur, business owner, influencer who has a following and you'd like to turn your influence into a thriving business...

  • OR you just aren't sure where to get started when it comes to building your online presence and you want to do it in the smartest, most effective way...

The Effective Online Presence Framework™ can help!

As big hearted entrepreneurs you and I have a HUGE opportunity to create a lasting impact in this world - and it's the reason that I am so passionate about this work. This is the reason why I created The Effective Online Presence Framework™.

So what is The Effective Online Presence Framework™?

The EOPF is a 5 module training program that gives you the clarity and confidence to launch, grow and scale your business through technology and through a proven system.

The EOPF Journey™

This program is designed to take you through a journey where you will:

Build Your Base – Build Your System – Build Your Presence/Trust – Build Your Launch and Build Your Community.

Here's What You Get With

The Effective Online Presence Framework™ in our 1on1 coaching.

The BMC System

This is your strategy for building and growing your audience and your email list. I'll hand over my content creation secrets/templates through the BMC software system for producing a ton of high-value content for your business. PLUS share with you the keys to creating the ultimate list builders that are proven to work time and time again.


  • The tactical step-by-step process for having a strong online presence to reach your ideal audience from scratch... FAST... even if you don't know where to start or you're on a tight budget.

  • How to create meaningful content and make sure all your landing pages are optimized. This is NOT about you being stuck on any content treadmill. This is about you designing a content strategy that incorporates massive amounts of leverage to free up time (while providing a TON of value for your business and for your audience).

  • Why you don't need to be in all the places and do all the things- and why it's actually more effective to grow your following using ONE platform. This is one of those counterintuitive strategies that go against what other gurus are saying in the market. Their way is a one-way ticket to burnout... (I know from experience).

The BMC Creators Snapshot

This is about you crafting content that is easy to deliver and compels people to buy.

I'll show you exactly how to structure your content so that your clients love belonging to your community.


  • The BMC Creator Snapshot™ . . . which, regardless of your market, will provide your audience tremendous clarity and momentum (and that's one of the reasons they won't ever want to leave). I'll walk you through creating your own path and why it's the secret to your never-ending success in your creative business. The BMC Creator Snapshot consists of pre done landing pages, websites templates that convert, workflows for automation purposes, email and SMS templates so that you communicate clearly to your audience.

  • The Value Ladder and how to choose the one that's best for you within your business.

  • The six pillars to solidify for tapping into The Ideal Lifecycle of your Customer. I'11 walk you through selecting the best funnels for the type of business you currently have.

The BMC Software

This is your strategy for attracting paying members. When it comes to marketing, there are a million things you can do. I'm going to cut through the clutter and share with you the proven strategies that work and allow you to use the BMC software effectively.


  • An effective marketing plan with the use of software. Meaning, setting up the right goals. Goals that will bring 3X the results with a fraction of the effort. I'll share why there is only one software option needed if you want year-­over-year increases.

  • The high converting launches and marketing strategies, and how to map out your promotion calendar to continuously build the momentum towards getting meaningful results.

  • We'll cover pricing strategies - and specifically the NEW trends that highlight which ones will have the highest ROI in your market as you develop your Value Ladder.

Setting Practical Goals Module

In this module, we get into the "how-to" specifics of setting up your business the right way, starting with the 'WHY' - and making sure all integrations with the software are running properly.


  • There are endless ways that you can launch your online presence but doing what feels right for you will make all the difference- this is about finding your launch style focused on your goals.

  • The subtle pre-launch commitment campaign based on your 'WHY' that generates massive momentum prior to any launch of a campaign, and virtually guarantees you are optimizing your online presence correctly for the long haul.

  • The simple process of leveraging technology that broadens your reach and boosts your conversions.

Optimizing Your Online

Presence Module

In this module, we get into the "how-to" specifics of optimizing your online presence the right way so that when you drive traffic to your sites, people don't fall through the cracks. This is about capturing the attention of your traffic and turning them into quality leads.


  • How to optimize your social media, funnels and websites to attract and capture your ideal customer.

  • We get practical and connect you to The BMC Creator Snapshot so that it's as simple as plug and play.

  • We touch upon the importance of storytelling and how to show up online consistently with your message

Increase Engagement

Online Module

In this module, we get into the "how-to" specifics of ways you can nurture your ideal customer so that it leads into sales opportunities for your business. In this module we also cover effective content creation. This is about nurturing your audience and increasing sales conversations.


  • How to have meaningful conversations with your ideal client or customer so that they get to know you, like you and trust you more.

  • We get practical with email marketing and proper communication that is on automation so that you leverage relationship building and increase sales opportunities.

  • How to create intentional content for your social media and you will start to prepare to scale your business when it comes to building your value ladder.

Strengthen Confidence

Online Module

In this module, we get into the "how-to" specifics of how to maximize value for your business and for your clients. Increased Sales is the main topic. In this module we begin to cover the importance of increased referrals and reviews. Here is where you define your community even further.


  • How do define you Value Ladder and present your different price points or services or products correctly.

  • How to run different campaigns that set you up for different seasons. You will focus on maximizing value for increased business opportunities.

  • The importance of increased referrals and reviews. The best kind of growth is organic growth or word of mouth.

Impact Your Audience Module

In this module, we get into the "how-to" specifics of increased reviews and referrals for your business. In this last module, we get ready to rinse and repeat the whole ideal customer lifecycle but on an new level of professionalism.


  • How to use reviews and referrals to your advantage so that you can scale.

  • You will send out review campaigns which will and you will strengthen funnel campaigns for increased business.

  • The importance of tracking and scaling opportunities. This module will help you bring everything together so that your business is managed in the best way possible and for the long haul.

What does the EOPF help with?

This is the unique approach or process to helping clients achieve their desired results faster & easier than they could on their own:

-build a high-value mindset & habits for your creative business

-craft your creative business roadmap to help you grow to new levels

-land your first 2-5 high-ticket clients organically, without spending a penny on ads

-build a predictable customer acquisition system, without the online frustrations

-build your online presence without complicated systems

-leverage your online presence to increase traffic flow to your business

-leverage technology to centralize conversations online

-plug you into to a powerful all-in-one your marketing platform for all your marketing needs (this streamlines the process for your online business)

-help you create content that attracts, nurtures and converts strangers into loyal customers

-increase your audience online as you build your value ladder for your business

-feel accomplished and excited about your creative journey

-feel confident when showing up online

-have a clear story to share when showing up online

-know how to batch produce content to increase traffic, leads and customers

-obtain easy to follow, step by step process to grow your business in a healthy way

And Get These Incredible Bonuses


Extra Coaching

$497 Value

During this bonus, I will walk you through proven strategies and provide you with my exact word-for-word conversation scripts for social media. This can boost your sales conversations.

BONUS#2 & #3

Grab & Go Templates for Social Media/Branding Package $997+ Value

It's how we share our promotions, serve our audience, and communicate with our members. But, what do you say? And how should you say it? In this Grab & Go Pack, we're handing over our templates for marketing, nurturing sequences, flash sales. onboarding and more!

Let's not forget YOU ARE GETTING


Also, you get a major life-long SOFTWARE discount and get to unlock all the features to build your business to new heights!

ONLY $97/MONTH for the BMC software to manage and build your business to greater heights!

You do have options, but only one makes sense

If you think about all the other ways that you can learn about growing your business, from applying to schools and trying to get your MBA (at a cost of hundreds of thousands of dollars) to marketing/consulting (often at tens of thousands a day) to the school of hard-knocks and trying to figure everything out on your own (which can cost you more than both of those things combined).

I mean, you can do these things if you wanted to, but I am pretty

sure that none of them come with a money-back guarantee.

But The Effective Online Presence Framework™ does

You know, I understand that you may have been burned by flashy promises before, but I want you to know this. . .

that is not who I am.

This is about getting you results and about serving you in the best possible way so that you get real results for your investment.

The BMC exists to empower Creatives like you. Along with marketing expertise, a system plus an all-in-one marketing platform, the BMC aims to give you the resources needed so that you can grow your business. I stand firmly behind everything that I offer in my business. And the same goes for your investment in this program.

"You're Fully Covered" Guarantee: Try The Effective Online Presence Framework™

for a Full 14 Days, 100% Risk Free

If you are unhappy with The EOPF™

during the first 2 weeks, I want to give you your money back.

So Let’s Recap . . . Here’s What You Get With

The Effective Online Presence Framework ™

The EOPF™ And All 5 Modules through 1on1

You'll get The Effective Online Presence Framework™ and 5 core modules showing you the exact steps so that you can leverage your online presence, increase impact and revenue. Turn your creative business into a successful business. This is your framework to success. . . even if you're starting from scratch! This isn't just any other course. . . this is a game-changing, immersive learning experience. We promise you that.

$2997 VALUE

Exclusive Community Opportunity/Support

Regardless of where you are in your business, you'll find the need to connect with other amazing people to connect, learn, and grow with. Learn the importance of connecting with like minded people.

$997 VALUE

Bonus #1: Extra Coaching

During this bonus, I will walk you through proven strategies and provide you with my exact word-for-word conversation scripts for social media. This can boost your sales conversations.

$497 VALUE

Bonus #2 & #3:

Grab & Go Templates for Social Media/Branding Package $1597+ Value + The BMC Creator Snapshot

We'll show you exactly how to build massive momentum from a standing start, and grow your online presence fast. And if you have an existing audience, you're going to be able to leverage these strategies to biggie size your audience in record time.

$1597+ VALUE


time to enroll

Order Questions?


Total Value: $6000+ USD

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Click BELOW for The Effective Online Presence Framework™

If you have any questions or concerns about the course just email us.

We're happy to help:

I Will Be Here To Support You ALL THE WAY

The Effective Online Presence Framework™

is a 1on1 program that will help you to create far more leverage in your business and in your life. So if you want to transform your business and influence, scale your revenue opportunities, then I invite you to say "yes". Yes to more leverage. Yes, to increased focus. Yes to increased revenue. Yes to a greater impact for your audience.

I look forward to being your guide along the way.

Click the button below and register now. I'll see you inside the program.